TURN DATA INTO DECISIONS
The Business Analytics Practicum allows you to partner with real organizations to solve challenges, such as measuring the ROI of generative AI or forecasting performance. This hands-on learning opportunity will sharpen your ability to define scope, apply advanced techniques, and turn data into strategic recommendations.
Plus, career coaching and professional development are built into the curriculum, helping you chart your path from classroom to career with confidence.
LEARN BY DOING.
DELIVER RESULTS.
Discover how far your integrity and vision can take you with a Wake Forest Master of Science in Business Analytics.
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Open to All Majors
ELEVATE YOUR CAREER WITH AN MBA
The MSBA program blends technical skills, hands-on experience, and personalized coaching to help you lead with confidence in an AI-driven business world. Thanks to our MBA Advantage, you can stack your MSBA credits toward the Wake Forest MBA in the future.
"The community at Wake Forest is unmatched! There is constant support and encouragement from alumni and faculty. Wake's MSBA program was my top choice due to its comprehensive curriculum covering the exact skills I wanted to develop before entering the workforce. As a psychology and philosophy major, I was drawn to the program's flexible, interdisciplinary approach."
— Deekshanya Roy, Credit Risk Business Analyst,Global Lending Services
Earn Your Master of Science in Business Analytics from WFU
#2 Best Business Analytics Master's Degree Program — TechGuide
STEM Certified — OPT Extension Eligible
All applicants are considered for merit and need-based scholarships.
Ranked the No. 2 Best Business Analytics Master’s Degree Program by TechGuide in 2026, Wake Forest University's Master of Science in Business Analytics (MSBA) blends data analytics, business strategy, and communication — preparing you to translate information into impact.
Learn more about Wake Forest’s top-ranked MSBA program.
MASTER THE TOOLS. LEAD WITH INSIGHT.
In our MSBA curriculum, you will gain proficiency in Python, Tableau, SQL, and AI-driven analytics through courses like Machine Learning and Data-Driven Storytelling. Then, apply analytics across business disciplines, from finance and marketing to operations and HR, all while strengthening your leadership and communication skills.
Turn data into game-changing decisions and build the experience that stands out to major sports organizations and beyond.
You’ll work directly with our Division I teams as a consultant, using data analytics and AI to inform strategy, performance, and business decisions. No sports background or additional application required.
NEW SPORTS ANALYTICS CONCENTRATION
This award celebrates the School of Business’ innovative integration of AI into business education. Wake Forest’s transformational use of AI has been a deliberate, multi-phase effort to integrate artificial intelligence thoughtfully, responsibly, and into nearly every aspect of teaching and learning.
2026 AACSB GLOBAL IMPACT AWARD FOR TEACHING AND LEARNING EXCELLENCE
